Creating impactful visuals and graphic designs leading to lasting impressions.
About me
Welcome to Designs By Katie, where creativity meets impact! I'm Katie, a passionate graphic designer and marketer dedicated to bringing your vision to life. With a background in brand identity, print and event design, and presentation design, I specialize in crafting visually compelling experiences that leave a lasting impression. From developing bespoke brand guidelines to creating stunning print materials and immersive event designs, I blend creativity with attention to detail to exceed your expectations. I aim to inspire and engage deeply, showcasing innovation and excellence in every project. My ultimate goal is to leave a lasting impression through impactful design. Let's collaborate and transform your ideas into captivating visuals that resonate with your audience.
View my branded presentations and my 2D digital designs work below.
presentations
In my Introduction to Marketing class, I created detailed presentations to address the unique marketing challenges of different companies. For each presentation I worked on, I made sure to tailor the branding specifically to the company it represented. This involved a deep dive into the company's brand identity, including its colors, fonts, logo, and overall messaging. My goal was to ensure that every slide, every graphic, and every piece of content resonated with the essence of the company's brand. This bespoke approach not only reinforced the company's image but also enhanced the audience's connection and recall of the brand. By aligning the visual elements with the company's identity, I ensured that each presentation was not just informative but also a true representation of the company's values and mission. This meticulous branding process helped create a cohesive and memorable experience for all stakeholders. I have also done the same in my past roles at a country club.
2D Digital Design
In my 2D digital design class, I've built a strong foundation in graphic design using industry-standard tools to create high-quality digital designs. I've enhanced my skills with Adobe Illustrator, learning to produce scalable vector illustrations, and deepened my understanding of typography to improve text readability and impact. My proficiency in Adobe Photoshop has also grown, allowing me to edit photos and create complex composites. The course emphasized visual design theory, such as color theory and balance, to enhance the functionality and aesthetic appeal of designs. Overall, this class has equipped me with a comprehensive skill set, preparing me for a career in graphic design and enhancing my visual communication abilities.
